Aida Cosmetics Renews Chenese Lewis as the Face of our Confidence & Glamour Campaign. The campaign premiered last year in Los Angeles with an exclusive red carpet launch party for beauty bloggers and industry influencers. Following the premiere, the Confidence and Glamour ads featuring Chenese appeared in various magazines and blogs. The Confidence and Glamour campaign has been our most successful campaign to date.
We want to celebrating plus size beauty and Aida Cosmetics strongly feels that plus size women are an important market, especially in the USA where the average woman is a size 12 and up. The company’s goal is to recognize that beauty does not have a size and every woman should feel confident and glamorous.
Chenese is an amazingly talented actress, host, and plus model who is the embodiment of Confidence and Glamour, She is someone we root for, identify with, and get inspiration from. We always look forward to working with her. Known for being a trendsetter in the plus industry, Chenese has rocked looks that have ranged from rock star to retro pinup to queen of the jungle, so it’s fitting that in her forthcoming campaign work with Aida Cosmetics, she’ll be showing off a breadth of bold new beauty looks.